1.) My name is Zlatko Mladenovic (or just Z) and I am a senior studying mass communications at Champlain College. In the future I want to work on a production crew maybe as DV editor or a cinematographer. I have worked with video for upward of five years now. I am currently volunteering at Reycle North making training videos for new hires.

2.)

A.) Everything in media is centered around entertainment. Political and Social problems are not given the serious attention they require. Rather people are being entertained on every medium in fear that if they aren't they will switch the channel.

B.) Information is distorted to the point where the consumer has nothing to do with the information being delivered to them. News is unrelated to the community and is based on entertainment.

C.) Marketing has shifted to become personalized through the net. Advertisers are able to see what interests you through your online profiles and searches. This allows for them to directly market to you using the information they can obtain through the internet. Here is a link to a website that talks about online marketing.

http://www.netpopresearch.com/node/26573

D.) The internet is swallowing other mediums as it has changed our access to information forever. Therefore other mediums are likely to disappear as the internet makes room for all of them.

3.) I have developed an understanding for the four tool sets over the past few weeks. I believe that I understand all the different points made in the four tool sets. I do not have them memorized, but with the help of the trusty handout I am able to define the different points made by our toolsets.

4.) What is the impact media will have on society as it continues to play an even bigger role in our lives?