Media Meditation #4

McCain Rap Video

This is a rap video I found about John McCain. The minute I heard the chorus it reminded me of the medias role in politics. At the very beginning of the video the limbic brains is instantly targeted by the music. In addition this video uses repetition and scapegoating in order to persuade the audience McCain is the center of our problems. One can relate this video to our class because the chorus says the media is McCain’s base. This brings up the question of censorship because the media avoids bringing up issues that can hurt the politicians image. The media in this case is not selling a product but rather an image or personality. Our media and society book talks about this in Chapter Three. One can also relate this video to Neil Postmans Amusing Ourselves To Death because this is a serious issue that is being down-played. This is the way media is presented to us in this hyper-reality. Serious events are not given the attention they require to adequately be processed by the human mind. Nothing on television really effects you therefore its almost the same mind state as watching a movie, and even after something dramatic is presented, a humorous commercial targeting the limbic brain follows. These videos use the same concepts targeting the limbic brain only the videos posted here are user generated content speaking up against "the man" on the only mass medium that is shared with the public, the internet.

Television Drug of The Nation Video